The ABC of Gippsland radio

Comedian Jerry Seinfeld said “somebody just gave me a shower radio. Do you really want music in the shower? I guess there’s no better place to dance than a slick surface next to a glass door.”

But that’s the thing about radio; it can go just about anywhere you do, even the shower. The portable medium is in the car, at work and in every room of the house, connecting us with the affairs of the day.

The radio landscape in the Baw Baw Shire includes community, commercial and publicly-funded stations, all of which approach the medium in very different ways and will be explored every month in this column.

ABC Gippsland content manager and breakfast presenter Sian Gard says “radio allows a person, wherever they are, to be connected to the issues and stories that impact them.

“We live in a global community where the politics, war, social issues and more of one country can have a direct impact on the way we do business and live our lives locally.

“Radio can connect you with the bigger picture and… allow the local issues to be examined in interesting, entertaining and in-depth ways.”

ABC Gippsland broadcasts locally-produced Breakfast and Morning programs on 100.7 FM.

“The beauty of Local Radio is that it’s local,” Ms Gard says.

“Voices which might never get a chance to be heard on a metropolitan station tend to be the lifeblood of the content that is produced in regional Australia.

“The global media landscape is changing so quickly that sometimes it’s hard to keep up with those changes.

“Radio is one medium that is evolving, but the core stays the same: tell stories that are relevant, interesting, entertaining and most importantly, tell stories that matter.”

Of course some listeners just want to be entertained and amused. Commercial stations like 3GG and Star FM can meet that need, depending on a listener’s music taste and whether they think the drive-time comedians are actually funny.